Angry Birds Announce New In-Game Experience to Fight Climate Change for 45th Anniversary of Earth Day
Rovio Entertainment, in cooperation with the Earth Day Network, will announce Angry Birds' "Champions for Earth" – an awareness driving in-game experience – at Global Citizen 2015 Earth Day, on April 18th, at the National Mall. The experience will be integrated into the game in September timed to the General Assembly events in New York. As world leaders, including the Pope and United Nations dignitaries, work through climate issues to announce sustainable goals– there will be playable content aimed to engage the millions of Angry Birds players around the globe during this discussion.
"For years, many of our games have supported initiatives regarding earth sustainability, climate change and preservation. It is a real privilege to work with Earth Day Network on an Angry Birds gaming experience to raise awareness of climate change. It's a cause that really matters to us both and to Angry Birds fans as well. Stay tuned. This will be fun," said Patrick Liu, Rovio Creative Director.
Rovio and EDN share common goals with regard to the fight against climate change and the preservation of biodiversity worldwide, and aim to further these goals by raising awareness in innovative ways and on an unprecedented scale.
"By leveraging the global reach and informational power of gaming technology, Earth Day Network and Rovio Entertainment – the creators of the beloved and wildly successful Angry Birds – will mobilize millions around the world to take action on climate change," said Kathleen Rogers, Earth Day Network President.
By integrating environmental conscious content into Angry Birds - the most downloaded mobile game in the world - the joint initiative between the two groups will allow millions of players around the world to interact with information related to the conservation, protection, enhancement and support of nature and our natural resources.
"Mobile games have tremendous power in engaging audiences. Angry Birds has been downloaded 2.8 billion times and the game is played in every corner of the world. We see it as a privilege to have this kind of reach and also, conversely, as an obligation to give back. We are thrilled to work with Earth Day Network," said Blanca Juti Rovio Chief Brand Officer.
This announcement comes in advance of Global Citizen 2015 Earth Day on April 18th at the National Mall, when world leaders, global companies and celebrities join the Angry Birds in making commitments to take action on climate change and end extreme poverty.