What happens when a serial entrepreneur and an FDNY Captain fall in love? Answer: a very unlikely pairing that teamed up to create the next big thing in family entertainment. Today marks the highly anticipated release of Linknotize, the game that challenges players in an exciting new way. The first to combine online search and discovery with offline traditional board game features, Linknotize allows players to capitalize on their web browsing skills and general knowledge of a wide variety of cultural and historical topics to connect two topics online while racing the clock. It's even possible to learn some things along the way.
Linknotize forges a path for a completely innovative category of gaming that juxtaposes technology with more conventional play. The result is the perfect party game that is designed to entertain all audiences. Testing knowledge of categories ranging from pop culture to geography to history to sports, the game is as much about quick thinking as it is about strategically analyzing relationships to link seemingly unrelated topics. Like the object of their game, its inventors, Susan Berkowitz and Bob Higgins, also made what appeared to be an unconventional love connection.
The story of their courtship and eventual marriage is a result of a number of random connections. When Susan went back to law school after having helped lead two dot.com start-ups through their public offerings, she found herself somewhat unchallenged and decided to take on a project that involved working with the New York City Fire Union. Around the same time, Bob, an FDNY Captain, was asked to be the technical consultant on a major documentary about September 11th called "Brotherhood" that was being sponsored by a large advertising agency. Part of Susan's passion project, an ad campaign known as "FDNY IS WORTH IT" which focused on getting NYC firefighters a long overdue raise, required the help of an advertising agency and thus, Susan and Bob's paths crossed and linked.
Playing on the "six degrees" phenomenon, Linknotize®, much like Susan and Bob's story, proves the idea that everyone and everything can be connected. While it may not seem obvious on the surface, our lives are truly a "World Wide Web" of related concepts, interactions and ideas that lead to common destinations. We challenge you to "think fast and think connections" with Linknotize®, now available exclusively at www.linknotize.com for $24.99. See what connections we've been making on our new Facebook page and follow @Linknotize on Twitter!
ABOUT LINKNOTIZE: Linknotize® is the first ever board game to integrate the use of online information and tools into more traditional off-line game play. Linknotize® asks players to roll two color-coded dice and then pick two, corresponding color-coded topic cards. The topic cards are chosen from six subject areas: History, The Arts, Sports, Geography, Entertainment, and Science. By using a device like a smartphone, tablet, SmartTV or computer, the player or team must "link" the two topics by traveling through the embedded links within an online encyclopedia like Wikipedia. The player or team has three minutes and/or a maximum of ten clicks to "link" the starting card topic to the destination card topic with the object to accomplish it both the fastest and/or with the fewest number of clicks.