990WBOB
  • WBOB Radio
  • Past Casts
  • F Bomb Friday
  • Weather
  • Contact
  • About
    • WBOB Press Releases
    • Join Our Team!
    • CHARITY GALA

Tommy Hilfiger Limited-Edition Fall 2015 Designs Available Straight from the Runway to Celebrate 30Th Anniversary

2/16/2015

Comments

 
Picture

Tommy Hilfiger is pleased to announce that they will show his Fall 2015 women’s runway collection at the Park Avenue Armory during New York Fashion Week today. The collection will fuse football themes and varsity motifs with Hilfiger’s classic American sportswear designs.

“This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways.”


“Our inspiration this season is rooted in one of the most iconic and inclusive American past-times: football,” said Tommy Hilfiger. “This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways.”

As a tribute to the brand’s 30th anniversary, exclusive styles that premiere on the runway will be instantly available to purchase on tommy.com.

The limited-edition commemorative Hilfiger Collection designs are emblazoned with the number of the brand’s milestone birthday, and styles include a varsity-inspired faux fur V-neck sweater in burgundy or oyster gray, and a zip-top leather oversized clutch in five colors.

Continuing Tommy Hilfiger's tradition of fashion week collaborations with social media innovators, the 30th anniversary sweater and clutch will debut on the Tommy Hilfiger Twitter stream, seconds before stepping onto the runway, using the popular Twitter Mirror. The only brand to host the Twitter Mirror backstage at New York Fashion Week, the partnership provides an exclusive preview of key looks in Tommy Hilfiger’s Fall 2015 runway collection.

The Twitter Mirror is a software application that allows the user to take a “selfie”, edit it with personalized creative content and share the image globally via Tommy Hilfiger’s Twitter feed, @TommyHilfiger.

The Twitter Mirror partnership builds upon the popularity and success of past collaborations with Twitter, including the Vine Booth, which was backstage at the brand’s Spring 2015 fashion show and generated widely viewed video posts, including those from Kendall Jenner, Georgia May Jagger and Alexa Chung, among others. Models, VIPs and bloggers will be using the Twitter Mirror to capture their own bespoke images backstage, providing an exclusive, real-time peek into the action behind-the-scenes at one of New York Fashion Week’s biggest shows.

Further details on the Tommy Hilfiger brand’s full digital fashion week program will be announced during Fall 2015 New York Fashion Week.


More WBOB Arts & Entertainment

Live From New York: The 5 Best SNL Sketches of All-Time

POLL: Who Should Replace Jon Stewart?

Atari Releases Asteroids Reboot 

American Sniper” Surpasses Past $300 Million at the Domestic Box Office
Comments
    Picture

    Arts &
    Entertainment
    990WBOB


    Picture

    Featured Sponsor
    WBOB Arts &
    Entertainment


    Picture

    Providence's Best Dive Bars

    The Day David Bowie Died

    Grammar Fails That Should Land You in Jail

    Providence Named Top Place in the World to Visit

    Nine Best Seinfeld Characters of All Time



    Picture
    Voted the BEST BLOG two years in a row!

    Picture

    Search WBOB A&E


    LISTEN TO WBOB


    Picture

Search For Your Favorite WBOB Author,
​or BobCast

990WBOB 
An Independent Media Outlet.

The views opinions and thoughts expressed do not  reflect those of 990WBOB, its management or its staff. All Rights Reserved 990WBOB.com 2007-2020
​
Contact WBOB HERE

WBOB Reads

Weather

Live BOBCasts

Past Casts

Contact Us

Join Our Team!

Featured Supporters

Picture
Picture
Picture
Picture
Picture
Picture
Photos used under Creative Commons from Keith Bacongco, peretzp, rhoftonphoto
  • WBOB Radio
  • Past Casts
  • F Bomb Friday
  • Weather
  • Contact
  • About
    • WBOB Press Releases
    • Join Our Team!
    • CHARITY GALA