Tommy Hilfiger is pleased to announce that they will show his Fall 2015 women’s runway collection at the Park Avenue Armory during New York Fashion Week today. The collection will fuse football themes and varsity motifs with Hilfiger’s classic American sportswear designs.
“This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways.”
“Our inspiration this season is rooted in one of the most iconic and inclusive American past-times: football,” said Tommy Hilfiger. “This Fall we will celebrate our 30th anniversary with limited-edition product available to our consumers the moment the look steps onto the runway. We will also continue to introduce innovative digital technology that democratizes the event and invites everyone to view the show in expanded, engaging ways.”
As a tribute to the brand’s 30th anniversary, exclusive styles that premiere on the runway will be instantly available to purchase on tommy.com.
The limited-edition commemorative Hilfiger Collection designs are emblazoned with the number of the brand’s milestone birthday, and styles include a varsity-inspired faux fur V-neck sweater in burgundy or oyster gray, and a zip-top leather oversized clutch in five colors.
Continuing Tommy Hilfiger's tradition of fashion week collaborations with social media innovators, the 30th anniversary sweater and clutch will debut on the Tommy Hilfiger Twitter stream, seconds before stepping onto the runway, using the popular Twitter Mirror. The only brand to host the Twitter Mirror backstage at New York Fashion Week, the partnership provides an exclusive preview of key looks in Tommy Hilfiger’s Fall 2015 runway collection.
The Twitter Mirror is a software application that allows the user to take a “selfie”, edit it with personalized creative content and share the image globally via Tommy Hilfiger’s Twitter feed, @TommyHilfiger.
The Twitter Mirror partnership builds upon the popularity and success of past collaborations with Twitter, including the Vine Booth, which was backstage at the brand’s Spring 2015 fashion show and generated widely viewed video posts, including those from Kendall Jenner, Georgia May Jagger and Alexa Chung, among others. Models, VIPs and bloggers will be using the Twitter Mirror to capture their own bespoke images backstage, providing an exclusive, real-time peek into the action behind-the-scenes at one of New York Fashion Week’s biggest shows.
Further details on the Tommy Hilfiger brand’s full digital fashion week program will be announced during Fall 2015 New York Fashion Week.
