Even the company bringing Clydesdale horses through your living room on Super Bowl Sunday knows that craft beer drinkers can't be ignored. Hosts and hostesses of Super Bowl parties shouldn't ignore the preference either, especially when GrowlerWerks' uKegs are able to pour some of the nation's best beer, which doesn't always come in a can.
The stainless-steel uKeg is a pressurized growler that keeps craft beer fresh and carbonated for two weeks or more. It's right at home on the back of a truck for tailgating and adds good variety to homegating.
Home is where the Super Bowl is, after all. The vast majority of viewers will watch the Feb. 4 game from home or at a friend or relative's house instead of a restaurant or bar. And beer is the adult beverage of choice during the game, according to a recent Nielsen survey. That makes sense. Beer fosters good times and brings people together -- even fans of opposing teams. Bringing people together and having fun wherever beer lovers want to be is why the uKeg was created. With off-premise drinking representing more than 80 percent of overall beer volume, according to the Brewers Association, being able to enjoy fresh pours at home, out in the wilderness or while tailgating gets the win. These functional mini-kegs are changing how – and how often – people enjoy craft beer. The nation's brewers are brewing beer not always available in bottles and that's way too good to pour down the drain when it goes stale in an inferior growler. To fix the problem, GrowlerWerks created a pressurized growler that keeps oxygen away from beer, maintaining perfect carbonation from the first to last pour. Touchdown. An easy-to-use regulator cap, equipped with a low-cost, food-grade CO2 cartridge, partners with a vacuum-insulated, stainless-steel vessel to make the uKeg's unique benefits possible. It's available in both gallon and half-gallon sizes. The uKeg should be the number-one draft pick for craft beer lovers this Super Bowl. Learn more at www.GrowlerWerks.com. Stella's Super Challis
Stella Artois, part of the Anheuser-Busch family of brands, and Water.org Tuesday announced a call to action for all beer lovers who plan to watch this year's Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide access to clean water for those in the developing world. More than 663 million people are impacted by the global water crisis today.
From January 15 until April 15 of this year, every purchase of a Stella Artois 12-pack (both bottles and cans, including Stella Artois Cidre) will help Water.org provide 12 months of clean water for one person in the developing world. For those watching the big game at a bar, the purchase of one pint or bottle of Stella Artois will help provide one month of clean water. And as in years past, in 2018 every purchase of a Limited-Edition Stella Artois Chalice will help provide five years of clean water for one person in the developing world. "We're excited to bring this global issue to a stage as big as the Super Bowl this year," said Harry Lewis, Vice President, Stella Artois. "I feel very privileged to work on a campaign that will help build a better world for millions of people; doing well by doing good is an incredible feeling, which is why I'm so passionate about our partnership with Water.org." To kick off its fourth annual campaign in partnership with Water.org, Stella Artois is returning to the Super Bowl for the first time since 2011 with a new TV advertisement titled "Taps," starring Water.org co-founder Matt Damon. The 30 second spot positions water taps and instant access to clean water as something most people in the U.S. might take for granted, while people in the developing world have to walk hours each day to collect water. Showcasing the Stella Artois Limited-Edition Chalice, which has been the centerpiece of the campaign since its inception in 2015, the ad invites viewers to help end the global water crisis by purchasing a Chalice, ultimately giving time back to those whose daily life revolves around the journey to find water. To view, visit: https://youtu.be/Pc-NUcH8VOQ. Mother is the lead creative agency for the campaign. Revolutionary New Book Shows How to Lose Weight by Eating Out at Restaurants and Drinking Wine
Fred Bollaci, a trusts and estates attorney, was morbidly obese and told by his doctor that his life could be cut short if he didn't turn things around. He lost 150 pounds over one year and has kept it all off for seven years using his proven four-phase plan that he describes in his highly-anticipated forthcoming book, The Restaurant Diet: How to Eat Out Every Night and Still Lose Weight (January 15, 2018; Mango Publishing Group).
Recently,Reader's Digest called Bollaci's story one of "The Most Inspirational Weight-Loss Transformations." Bollaci, with several hundred thousand dedicated fans on social media and on his blog, shares his experience eating healthy gourmet cuisine and fine wines while shedding unwanted pounds. Bollaci, a sommelier, constructed a diet that values quality, not quantity, in all aspects of life. Gabriel Kreuther, Michelin Star Chef and Restauranteur, calls this book "game-changing." Bollaci Reveals:
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