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Average Viewership for MLB All-Star Festivities Best Since 2010

7/16/2015

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The 2015 MLB All-Star Game and Gillette Home Run Derby presented by Head & Shoulders recorded the best average audience for the two events since 2010, according to Nielsen Fast Nationals.

MLB's Summer Jewel Events averaged a 5.6 HH rating and 9.28 million viewers, an increase of +6% and +8% over last year's 5.3 HH rating and 8.56 million average. The combined audience marked the first time the events averaged more than 9 million viewers since 2010 (9.55 million).


On Monday night, ESPN was the most watched prime time network on television as it aired the Gillette Home Run Derby presented by Head & Shoulders. Based on Fast Nationals it is expected that the MLB All-Star Game presented by T-Mobile will lead FOX to a prime time win on Tuesday.

Year Average Viewership

2015    9,278,000
2014    8,559,000
2013    8,944,000
2012    8,988,000
2011     8,781,000

Cincinnati Reds third baseman Todd Frazier won the Derby, which featured a new format including a bracket style tournament and timed rounds. The American League won the right to home field advantage in the 2015 World Series with a 6-3 victory over the National League. Los Angeles Angels outfielder Mike Trout won the All-Star Game MVP presented by Chevrolet for the second consecutive year.

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