990WBOB
  • WBOB READS
  • WBOB Radio
  • Past Casts
  • F Bomb Friday
  • Register To Win
  • Weather
  • Contact
  • About
    • WBOB Press Releases
    • Join Our Team!
    • CHARITY GALA

Two Brews, One Season: Sam Adams Releases Hopscape and Fresh as Helles for Winter 2017

1/4/2017

Comments

 
Picture
​Samuel Adams was one of the first craft brewers to offer rotating beers that capture the essence of each season, and now, from January through April, the brewers are introducing drinkers to two new seasonal beers: Samuel Adams Hopscape and Fresh as Helles. It may be unconventional to have two seasonals at one time of year, but Sam Adams has never been known to follow the rules. The brewers felt that these two brews capture the essence of the ever-changing season across the country from January through April.

​Available January and February, citrus and piney hop flavors with a nice lingering bitter finish make Hopscape best enjoyed during cold, brisk temperatures. While the honey malt aroma and orange blossom notes of Fresh as Helles make it a perfect pairing to welcome late spring weather during March and April.
Sam Adams Hopscape and Fresh as Helles"At the start of 1988 we introduced our first-ever seasonal beer, Samuel Adams Double Bock, a traditional spring beer originally brewed by German monks," said Jim Koch, Samuel Adams founder and brewer. "While we pioneered rotating beers for the season, this season's beers have changed more times than we can count. The variety in the weather during this time of year begs brewers and drinkers to explore flavors that match the ever-changing season. It might seem crazy, but after we brewed a few test batches of Hopscape and Fresh as Helles in our Nano Brewery, we knew we had two seasonal beers that captured the essence of the schizophrenic weather around this time of year."

Brewer Megan Parisi continued, "With Hopscape, we knew we wanted to brew a hop-forward beer to match the bitterness of the cold. Our Sam Adams Nano Brewery gave us the chance to experiment with a variety of hop trials until we nailed the citrusy and piney flavor profile we were going for. On the flip side, for the more fickle side of this season, we knew we wanted to brew a more delicate beer. We found that our helles recipe created the perfect base for balancing the flavor of tangy Mandarina hops and floral orange blossom petals. As brewers, half the fun is brewing multiple trials until we get just the right flavor – or in our case flavors – that we're looking for."

Hopscape, the first new brew for 2017, is brewed with four varieties of West Coast hops that add bold pine and grapefruit notes to the deep golden wheat ale. Chinook, Citra, Centennial, and Zeus hops impart citrusy, dank resin and grapefruit rind aromas that lead into a balanced flavor of bright citrus and piney hop character. White wheat and a two-row pale malt blend add a crisp, light sweetness, and the beer finishes with a slightly lingering bitterness.

Fresh as Helles is a refreshing light amber, medium-bodied helles brewed with Mandarina hops and orange blossom petals. The beer's lively, citrus flavors pair perfectly with the changing season. Soft citrus notes of orange blossom add a bright accent to the slightly sweet honey malt notes, leading to a round, smooth finish.

Hopscape & Fresh as Helles Availability
​

Samuel Adams Hopscape will be available nationwide from January through February 2017. Samuel Adams Fresh as Helles will be available nationwide from March through April 2017. Both brews will be available in six-packs for a suggested retail price of $7.99-$9.99, 12-packs (bottles and cans) for a suggested retail price of $14.99-$17.99, 16 oz. single serve cans for a suggested retail price of $1.99-$2.49, and on draft. From January through April, both beers will also be available in the Samuel Adams Spring Variety 12-Pack for a suggested retail price of $14.99-$17.99, and 24-packs for a suggested retail price of $22.99-$24.99. Price for each package varies by market.

Read More WBOB

  • 2016: A Year Only Donald Could Trump
  • WATCH: Worst Red-Light Violations of 2016 - Caught on Camera!
  • SALK: 9 Bold Sports Predictions For 2017
Comments

    WBOB
    Original
    ​Reads

    Picture

    Unbiased, Unfiltered. WBOB's Original Reads feature our brightest and boldest personalities, offering their two-cents on the goings on of news, sports, politics, entertainment, and business. -- Are our opinions always PC? Nope. Are they always perfect? Nah. But, are they always 100% authentic? Absolutely!


    LISTEN
    ​TO WBOB ORIGINAL PODCASTS

    Picture
    Listen to
    ​Past BOBCasts

    WBOB 
    Best Reads
    Brought To You By
    TripAdvisor.com

    Picture

    Celebrating David Clyde: A Wild Passionate Friend To All


    Picture

    Search 
    The Archives


    Reads From Our Friends

    Picture

    The Best Game Development Tools: How to Make Your Own Game


    Contact Us
    info@990WBOB.com


Search For Your Favorite WBOB Author,
​or BobCast

990WBOB 
An Independent Media Outlet.

The views opinions and thoughts expressed do not  reflect those of 990WBOB, its management or its staff. All Rights Reserved 990WBOB.com 2007-2020
​
Contact WBOB HERE

WBOB Reads

Weather

Live BOBCasts

Past Casts

Contact Us

Join Our Team!

Picture

Featured Supporters

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Photo used under Creative Commons from nzhamstar
  • WBOB READS
  • WBOB Radio
  • Past Casts
  • F Bomb Friday
  • Register To Win
  • Weather
  • Contact
  • About
    • WBOB Press Releases
    • Join Our Team!
    • CHARITY GALA