Fill 'er Up! Saturday is BYO Cup Day at 7-Eleven

Bring your beakers … goblets … jars … hats . . . or anything else that could even remotely be considered a cup to a 7‑Eleven® store this Saturday. Then fill it up with a Slurpee®.

7‑Eleven is kicking off Slurpee season on April 11 with BYO Cup Day. Slurpee-lovers are invited to bring their own cups – or containers that can be used as cups – to their participating neighborhood 7‑Eleven store between 11 a.m. and 7 p.m., and fill it with their favorite Slurpee flavor.

The cost to fill the Slurpee “cup” of choice, regardless of size, is $1.49, the average cost of a medium Slurpee drink. The cup, though, must fit upright through an in-store display with a 10-inch-diameter hole. Sorry, trash cans and inflatable swimming pools are not eligible.

“Slurpee is all about having fun, and what better way to celebrate warmer weather than by filling your favorite cup with your favorite beverage?” said Laura Gordon, 7‑Eleven vice president of marketing and brand innovation. “From sand buckets to trophies, customers can unleash their creativity by bringing in their choice of a unique, fun Slurpee cup.”

This is the first time BYO Cup Day has been held in the United States, although 7‑Eleven stores in Australia, Canada, the Philippines and Malaysia have held BYO Cup Days in the past.

Slurpee drinks purchased during BYO Cup Day will count as a punch on 7Rewards, an expanded customer loyalty platform that rewards customers with a free beverage for every six cups purchased through the 7‑Eleven mobile app. The program includes 7‑Eleven coffee and its other hot beverages, plus Big Gulp®, Slurpee® and Chillers® drinks. If a customer already has six digital punches on their rewards card, they can redeem their free 7th drink at BYO Cup Day.