local licks on the franchise

Bob Giusti

During our last broadcast of The Franchise (Monday eve 8-10 PM), it was refreshing to co-host and play an evening of local and regional music collected at The Midday Social. It is a testament to the important role of music in our society that so many artists venture into the world of recording and live performance, but it is also a challenge to those same individuals to be heard.

It wasn't video that killed the radio star after all. With the technology available today, the accessibility to record a professional sounding music file has produced a plethora of offerings for the modern listener. The playing field was leveled to help include independent unsigned artists delivered in the same format as their major label counterparts. While the average listener will still obtain their music from traditional sources; (e.g. terrestrial radio,video programming) the discerning music fan will crawl through piles of files to create their custom mix.

The effect of listening to new music purely based on its own merits (and preceding any reputation or promotion) brought back memories of my first experience discovering music on my own as a child.
Not being committed to any specific genre provides a more "open ear" for an unfiltered dose of songs for songs sake. The variety of styles is ideal for avoiding listener fatigue and it still provides a sense of a compilation.  Joe Ferro did the good deed of sifting through some of the offerings we received and chose selections to program our two hours. 

Go hear for yourself by listening to the podcast. You will hear selections by PEACEWISE, The Quins, Sadie Vada,BarRoom Heroes, Diastro, Zoya Music, Ones Will - Band, 
The October Accord,Claymore&MadS., SixTenConnector, and The Khourys. 


Also included are interviews with Mike Patton from 3 Parts Dead, Sean from No Plateau and Bobby Dumont from Sex Coffee. 

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