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Matchbox Twenty Takeover of AXS TV

2/3/2015

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Critically acclaimed pop rock fan-favorites Matchbox Twenty invade AXS TV, in the MATCHBOX TWENTY TAKEOVER, kicking off at 12:00pE on Sunday, February 15. The special day-long event is packed with over 12 hours of live concert performances from some of rock’s biggest names including Counting Crows, Train, The Fray, John Mayer and more, as well as Nothing But Videos: Matchbox Twenty Edition (12:00pE), interstitial content, and exclusive band interviews, leading up to the television premiere of the concert film MATCHBOX TWENTY LIVE NORTH at 8pE.

MATCHBOX TWENTY LIVE NORTH is the exciting new concert film from beloved pop rock heroes Matchbox Twenty. Shot during the band’s 2013 tour-where they played 60 shows throughout Australia, North and South America, Europe, and Asia in support of their fourth studio album, North-the 90-minute special takes fans out of their seats and on to the stage for an up-close-and-personal performance featuring a career-spanning set list of hits including “Bent,” “3 AM,” “She’s So Mean,” “Unwell” and “How Far We’ve Come,” among others.

As a special bonus, Matchbox Twenty will be taking over AXS TV’s Twitter account to talk to fans in a special interactive live event happening 30 minutes before the premiere of MATCHBOX TWENTY LIVE NORTH at 8pE. Using #MB20Takeover, participants will be able to send their tweets directly to the band. A few fans will be randomly selected to win Matchbox Twenty albums and bracelets, and two lucky winners will take home a Matchbox Twenty Digital TourBook™ which is the next generation in premium concert souvenirs, combining the best features of a hardback book with a fully functional media player.

In addition to taking over the network, viewers will enjoy new interstitial content and exclusive interviews with the band, which will be airing throughout the evening. In these interviews, the band reflects back on their career, the origin of their name, and reminisce about how it all started.

Other programming highlights include additional concert film premieres including pop crooner Ben Rector (2:00pE), and folk rocker Matt Nathanson (3:05pE); along with unforgettable sets from Lifehouse (5pE); roots rock mainstays The Wallflowers (6pE); modern pop rock hit-makers The Fray (7pE); a two-part event featuring two guitar heroes in John Mayer with Special Guest Buddy Guy (9:30pE); Bay Area favorites Train: Live in Chicago (11:30pE); and alt rock legends Counting Crows – Live at Auditorium Shores (12:50aE).

“Matchbox Twenty is an incredible live band, and AXS TV is proud to be able to deliver the ultimate front row experience to our audience with the premiere of their latest concert film, MATCHBOX TWENTY LIVE NORTH,” said Evan Haiman, AXS TV’s VP of Music Programming and Production. “To commemorate this special event, we’ve compiled a hit-heavy lineup loaded with their most classic videos, exclusive interviews, and interstitial content. I’m confident their fans are really going to love it.”

The schedule for AXS TV’s MATCHBOX TWENTY TAKEOVER includes:

Sunday, February 15 (All Times Eastern)

12:00 p.m. NOTHING BUT VIDEOS: MATCHBOX TWENTY EDITION
12:30 p.m. TBD
2:00 p.m. BEN RECTOR -THE WALKING IN BETWEEN TOUR: LIVE FROM THE GOTHIC THEATRE
3:05 p.m. MATT NATHANSON: LAST OF THE GREAT PRETENDERS TOUR
5 p.m. LIFEHOUSE
6 p.m. THE WALLFLOWERS
7 p.m. THE FRAY
8 p.m. MATCHBOX TWENTY LIVE NORTH PREMIERE EVENT
9:30 p.m. JOHN MAYER WITH SPECIAL GUEST BUDDY GUY
11:30 p.m. TRAIN LIVE IN CHICAGO
12:50 a.m. COUNTING CROWS – LIVE AT AUDITORIUM SHORES


ABOUT AXS TV
AXS TV is the cable industry’s leading general entertainment network for live event programming, and the premier destination for some of the nation’s biggest music festivals in 2015. Launched in July 2012 by visionary entrepreneur Mark Cuban, AXS TV is dedicated to providing groundbreaking music programming, stand-up comedy performances from today’s top comedians, and hard-hitting mixed martial arts promotions. Boasting over 70 hours of exclusive live broadcasts of premier music festivals in 2015 (featuring Coachella Valley Music and Arts Festival, Stagecoach Country Music Festival, New Orleans Jazz & Heritage Festival, Rock on the Range Music Festival and Firefly Music Festival), the HD channel heavily concentrates on bringing the industry’s biggest names directly into their viewers’ homes, for the ultimate front row experience. Other hit network franchises include such original programs as THE BIG INTERVIEW with Dan Rather; DISCOVERING LUCY ANGEL, THE WORLD’S GREATEST TRIBUTE BANDS, GOTHAM COMEDY LIVE, ART MANN PRESENTS, AXS TV FIGHTS and INSIDE MMA.

AXS TV is a partnership between Mark Cuban, AEG, Ryan Seacrest Media, Creative Artists Agency (CAA) and CBS. The network is available in the United States via AT&T U-verse, Charter, Comcast/Xfinity, DIRECTV, DISH, Suddenlink, Verizon FiOS, and other cable, satellite and telco providers. The network is also distributed in Canada, Mexico and the Caribbean. For more information, visit the website, www.axs.tv; go to the Facebook page here and follow the company on Twitter, @axstv; on Instagram; Tumblr  and YouTube.


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