OpenTable, the world's leading provider of online restaurant reservations and part of The Priceline Group (NASDAQ: PCLN), today released the results of its "Technology and Dining Out" research survey, which provides insight into what diners want from technology before, during and after the dining experience.
The study explores everything from whether googling diners before they arrive is creepy or cool to what diners think of emerging in-meal technologies like on-table touchscreens and mobile payments.
"At OpenTable we sit right at the intersection of food and tech, which makes us infinitely curious about what people want from technology when they dine out," said Leela Srinivasan, OpenTable's VP of Restaurant & Product Marketing and author of the new e-Book, Technology and Dining Out 2015. "Dining out, like virtually every area of life, has been transformed by technology, but in an industry in which hospitality is paramount it's important to strike the right balance for your restaurant concept."
The survey of more than 6,000 diners across the United States concentrated in ten metro areas, includingAtlanta, Boston, Chicago, Dallas, Denver, Minneapolis, New York, San Diego, San Francisco and Seattle. The respondents were aged 18 or over and had made at least one reservation on OpenTable in the past 12 months. Insights from the survey include:
Before the Meal:
During the Meal:
After the Meal:
The survey also revealed that Americans embrace technology and dining very differently depending on their location, with some cities interacting with and embracing technology more than others.
Restaurateurs who are interested in learning more can download the entire OpenTable Technology and Dining Out 2015 study and e-Book for free and discover further insights and perspective on Open for Business, the OpenTable blog providing tips, resources and fresh ideas for running a successful restaurant.