Julian Edelman has never fit the mold. Coming out of college as an undersized scrambling quarterback he found his way onto the New England Patriots roster as a scrappy receiver and special teams player. With a lot of grit, determination and the right opportunities, he is now Tom Brady's go to guy and a star in the NFL. Watch the hilarious video below! Prime Motor Gorup's David Rosenberg isn't your typical car dealer either. Although he grew up in the business like most of his counterparts, he also went to Colby College and got his Ivy League MBA from Columbia University in New York. By the time he was in his early 40's he had already grown his families dealerships, taken them public and after a successful exit left to start Prime Motor Group which itself has grown into one of the biggest as most respected dealer groups in the country.
A couple years ago Rosenberg and Edelman met and formed an instant friendship. Such good friends that Julian has even been to Rosenberg's house for dinner during the Jewish high holidays. So when the inevitable occurred and they discussed using Julian to help promote Prime Motor Group it came as no surprise that the two decided to take an outside of the box approach. "What Julian has accomplished in social media with his YouTube channel is really impressive. Almost every video he makes gets over 1 million views. It was a no brainer to start with social/viral content when it came to promoting our stores with him" said Rosenberg. Edelman has made a splash online with his comical Youtube videos. For his first foray into the car business you can see Julian take his first shot at selling cars in a mockumentary styled video that will remind a lot of viewers of the hit show The Office. According to Edelman, "It was a fun project. I was basically my version of the 'Michael Scott' of car salesman, which is a total contrast to the way David runs his stores. I am definitely looking forward to doing more projects with Prime in the future." |
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