990WBOB
  • WBOB Radio
  • Past Casts
  • F Bomb Friday
  • Weather
  • Contact
  • About
    • WBOB Press Releases
    • Join Our Team!
    • CHARITY GALA

Nike to Become Uniform, Apparel Provider for NBA

6/11/2015

Comments

 
Picture
The National Basketball Association (NBA) and NIKE, Inc. (NIKE) announced today an eight-year global merchandising and marketing partnership that will make NIKE the official oncourt apparel provider beginning with the 2017-18 NBA season.

"This partnership with NIKE represents a new paradigm in the structure of our global merchandising business," said NBA Commissioner Adam Silver. "As our exclusive oncourt apparel provider, NIKE will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products."
NIKE has a rich history of innovating and leading from the front, and has supported some of the greatest former and current NBA and WNBA players. The company has been a global marketing partner of the NBA since 1992 and expands its rights over eight years under the new agreement, where NIKE will become the first NBA apparel partner to have its logo appear on NBA uniforms. NIKE will also have the global rights to design and manufacture authentic and Swingman jerseys as well as oncourt warm-ups and shooting shirts.

"We're excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only NIKE can," said NIKE, Inc. President & CEO Mark Parker. "In NIKE, Jordan and Converse we have three of the most connected brands in the world, and look forward to making the global growth of the game a successful strategy for both the NBA and NIKE."

A marketing partner of the WNBA since its inception in 1997, NIKE will now have an expanded presence at WNBA All-Star and other events throughout the season. Also, for the first time, NIKE will become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA D-League Showcase presented by Samsung.

In addition, the partnership will activate around several NBA events such as NBA All-Star, NBA Global Games, NBA Draft presented by State Farm, Samsung NBA Summer League and NBA 3X. NIKE will remain the official partner and apparel provider of Basketball without Borders.

NIKE has served as the footwear and exclusive apparel provider of USA Basketball since 2006. 

Comments
    Picture

    Support WBOB Sports
    Click On Today's
    Sponsor


    Associated Press
    Sports Headlines

    Search
    WBOB Sports Archives

    NFL
    MLB
    College Football
    College Hoops
    NBA
    NHL
    Boxing
    MMA

    MiLB


    Picture

    The
    WBOB Sports
    Staff

    Senior Sports Writer
    Michael Parente 
    MP@990WBOB.com

    Senior Editor
    Kevin Aherne
    KA@990WBOB.com

    Writer,On Air Personality & Editor
    Adam Palazio
    Pal@990WBOB.com

    Beat Writer & Ast Editor
    Ryan Fox

    Info@990WBOB.com

    Chief Hockey Correspondent 
    Travis Barrett
    Info@990WBOB.com


    Staff Writer
    Pat Sullivan
    Info@990WBOB.com

    Other
    WBOB Sports Contributors


    WBOB Hockey Writer
    David Rivard 

    Football Correspondent
    Mike Ferguson
    - NoledOut.com

    Former NFL Player
    Patrick Pass


    NE Pats Expert
    Erick Scalavino
    - PFW.com


    Proud 
    WBOB Sports
    Supporters
    

    Picture
    Picture
    Picture

    Contact 
    WBOB Sports 


    info@990WBOB.com


    Affiliate
    News
    Feeds

Search For Your Favorite WBOB Author,
​or BobCast

990WBOB 
An Independent Media Outlet.

The views opinions and thoughts expressed do not  reflect those of 990WBOB, its management or its staff. All Rights Reserved 990WBOB.com 2007-2020
​
Contact WBOB HERE

WBOB Reads

Weather

Live BOBCasts

Past Casts

Contact Us

Join Our Team!

Featured Supporters

Picture
Picture
Picture
Picture
Picture
Picture
  • WBOB Radio
  • Past Casts
  • F Bomb Friday
  • Weather
  • Contact
  • About
    • WBOB Press Releases
    • Join Our Team!
    • CHARITY GALA