Mazda Teams Up w/ XBOX To Launch 2016 MX-5

For the second consecutive year, Mazda North American Operations (MNAO) is teaming up with Xbox, this time to promote the launch of the 2016 Mazda MX-5 and give Forza Horizon 2 players the chance to enter the Mazda MX-5 Livery Design Contest. An interactive experience with the 2016 Mazda MX-5 and information on the design contest will be available through the Mazda branded hub on Xbox 360 and Xbox One.

The Mazda MX-5 Livery Design Contest, which is now live through January 4, 2015, will give Forza Horizon 2 players the opportunity to design the livery for the 1994 Mazda MX-5 currently available in-game. Two finalists will be awarded a trip in March to South by Southwest 2015 for the final design showdown. The winner will walk away with a new 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel estimated at $3,499.95. Additionally, the winning design will be made available in Forza Horizon 2 for all Xbox One and Xbox 360 users as a free gift.

"In addition to shining the spotlight on the 2016 Mazda MX-5 through the partnership, we also wanted to give Forza fans a way to engage and pick up some cool prizes and see their work featured in the game," said Russell Wager, vice president of marketing, MNAO. "Fans of the Mazda MX-5 are some of the most passionate enthusiasts out there and we look forward to seeing the creativity that comes from this contest."

To enter the Mazda MX-5 Miata Livery Design Contest users must:

• Sign into the Xbox Live service via an Xbox 360 or Xbox One console
• Enter Forza Horizon 2, select the available 1994 Mazda MX-5 car and follow the instructions within the game to design a livery using the tools available within the game
• Once finished, participants will be required to save their design with the name "MX5contest" and upload it to the Forza Horizon 2 storefront during the contest period
• Entries will be accepted now through January 4, 2015 at 11:59 p.m. EST

A semi-finalist judging panel, consisting of representatives from Microsoft, Mazda and Turn 10 Studios will determine up to five potential semi-finalists. All submissions will be evaluated on a 100-point scale; with an emphasis on originality (33 points max), aesthetic design (33 points max) and technical proficiency (34 points max). The semi-finalists will be posted on the Mazda hub on Xbox Live from 12:01 a.m. EST on January 26, 2015 through 11:59 p.m. EST on February 12, 2015 for the online public voting phase of the contest. The two semi-finalists with the most votes will be flown to South by Southwest in Austin, Texas where a winner will be determined by three special judges; Derek Jenkins, Mazda's director of design, Major Nelson from Xbox Live and Forest Byrd with TC9700Gaming.

The official rules can be found on the Mazda hub on Xbox 360 and Xbox One. A second contest with Microsoft will be announced at South by Southwest 2015.

This is the second time Mazda has teamed up with Microsoft. In 2013, Mazda made history by being the first automotive manufacturer to globally reveal a vehicle, the 2014 Mazda3, in conjunction with a live concert through Microsoft's Xbox 360 gaming console.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.  For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.

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