TripAdvisor®, the travel site that helps you find the latest reviews and lowest prices, today announced the top 10 most popular "Game of Thrones" tours throughout the world, based on TripAdvisor attractions booking data,as part of the celebration for Season 7.
Kristian Nairn “holds the door” for unsuspecting tour goers on TripAdvisor’s #1 Game of Thrones Tour in Northern IrelandIn recognition of its ranking on the list, TripAdvisor teamed up with cast member Kristian Nairn to surprise unsuspecting TripAdvisor tour-goers on the Game of Thrones tour ranked #1 in the UK and #3 in the world. True to form, TripAdvisor provided a VIP experience by having Kristian pop out from behind a door at Ballintoy Harbour made famous as part of the Iron Islands of House Greyjoy, leaving the tour-goers speechless. After the surprise, Kristian and the tour guide shared insider information about the show and invited everyone to pose for a photo recreating Kristian's famous "hold the door" scene.
"I love my job because every day I'm able to provide a top-rate tour experience for people just as passionate about the Game of Thrones as myself," said Caroline McComb, tour operator. "Today, however, was on a whole new level. An amazing experience, only on a TripAdvisor tour!" To view the video, click on the following link: http://bit.ly/2tOnooK
TripAdvisor also analyzed annual search activity data for Game of Thrones filming locations since 2012, a year after the series began to air, to determine show's influence on tourism to those destinations. Most locations have experienced significant increases in traveler interest, as much as 2270%, after appearing on the show.
Top 10 Most Booked Game of Thrones Tours on TripAdvisor
Spain and Iceland are Most Popular Game of Thrones Tourism Destinations
Among the most popular GOT film locations on TripAdvisor is Spain, with 12 destinations serving as fictional background for Kings Landing, Dorne, Vaes Dothrak, and more. Local Spanish landmarks like the Castle of Zafra saw a 488% year-over-year increase in interest from international travelers after its appearance in Season 6. Osuna´s bullfighting ring, appearing as the Fighting Pits of Mereen, has experienced a 215% increase in traveler interest. The city of Girona, which served as King´s Landing, Braavos, Dorne, Hornhill or Oldtown, saw a traffic increase of 62% at the beginning of Season 6.
Vik, Iceland, has also experienced a large increase in traffic (1300%), comparing 2012 to 2016. Iceland in general has experienced a notable increase of 531%, since the show's premiere in 2011, driven mainly by Americans (684%) and Brits (379%) wanting to visit the fictional filming location of The Wall and Beyond.
Country Antrim in Northern Ireland Another GOT Tourism Hotspot
An iconic GOT filming destination since Season 1, the Northern Ireland region of Country Antrim has been the backdrop for King's Landing, King's Road, and Winterfell, among others. This region has piqued the interest of travelers, increasing search traffic +229% since the end of 2012.
"Pop culture and TV can have a powerful influence on travel and TripAdvisor data reveals that the Game of Thrones phenomenon has driven a remarkable increase in tourism to numerous destinations in Europe," said Brooke Ferencsik, senior director of communications for TripAdvisor. "The good news for travelers is that TripAdvisor provides access to amazing bookable tours so fans can have a first-hand experience at filming locations to bring some of the Game of Thrones fantasy into reality."
TripAdvisor offers more than 56,000 bookable tours, activities and experiences in 2,500 destinations and 165 countries to help travelers unleash the full potential of their trips.
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