Kevin Aherne
The Rhode Island Commerce Corporation (RICC) launched its new logo and branding video this week, and the Ocean State is none too pleased about it. The RICC spent nearly $5 million on the tourism campaign, and it became instantly clear that a few things were amiss -- including a very simplistic logo design, and evidence that not all scenes of their "We Are Rhode Island" video were filmed in Rhode Island -- or even in America.
See the video below
The Rhode Island Commerce Corporation (RICC) launched its new logo and branding video this week, and the Ocean State is none too pleased about it. The RICC spent nearly $5 million on the tourism campaign, and it became instantly clear that a few things were amiss -- including a very simplistic logo design, and evidence that not all scenes of their "We Are Rhode Island" video were filmed in Rhode Island -- or even in America.
See the video below
|
|
The picture at right appears 0:10 into the video, but where is that building? A quick Google search identified it as the Harpa Concert Hall and Conference Centre (left) in Reykjavík, Iceland
UPDATE: The RICC removed the video from YouTube, but the footage still exists via Gov. Gina Raimondo's Twitter account.
Help tell Rhode Island's story by sharing our new brand video #weareRI https://t.co/alIIcZ2DIghttps://t.co/qh3YtF0q0s
— Gina Raimondo (@GinaRaimondo) March 29, 2016
