Global food e-commerce sales are forecast to nearly triple through 2023, rising to $321 billion and accounting for nearly 5% of total e-commerce revenues, according to market research firm Packaged Facts in the new report Global Food E-Commerce.
Packed Facts projects the Asia/Pacific region will account for the majority of absolute growth, primarily due to the rapidly expanding Chinese market. China dominates regional e-grocery activity in part because of the country's large urban population and rapidly expanding middle class. In addition, much of China's very large population has access to high-tech devices and the ability to shop online, due to the country's position at the forefront of technological development and electronics.
In 2018, over 75% of food e-commerce revenues were concentrated in the top five markets: China, the US, Japan, the UK, and South Korea. In each of these countries, e-grocery spending is highest in large urban centers, where many retailers have focused their marketing efforts for home delivery or click-and-collect services.
Through 2023, demand growth in these countries will be driven by these five key factors identified by Packaged Facts:
To find out more, purchase Global Food E-Commerce. And don't miss our companion report Online Grocery Shopping in the U.S., 2nd Edition.
About the Report: Global Food E-Commerce
This Packaged Facts report covers the scope, size, and growth of the global food e-commerce (i.e., online grocery, or e-grocery) market including key trends in major regions and national markets. Historical data are provided for 2013 and 2018 with forecasts for 2023 and 2028. Year by year historical market volatility is also addressed. Data are provided in dollar value. Also included is an analysis of the industry key players and their competitive strategies.
Food e-commerce sales are broken out for the following regions and countries:
In 2018, over 75% of food e-commerce revenues were concentrated in the top five markets: China, the US, Japan, the UK, and South Korea. In each of these countries, e-grocery spending is highest in large urban centers, where many retailers have focused their marketing efforts for home delivery or click-and-collect services.
Through 2023, demand growth in these countries will be driven by these five key factors identified by Packaged Facts:
- Increasing comfort among existing online shoppers in making routine grocery purchases online
- Growing use of subscriptions and memberships with online retailers – which can promote retailer loyalty and increase online sales
- Greater penetration of broadband internet in rural and remote areas that previously only had access to dial-up
- Greater acceptance of, and investment in, home delivery, click-and-collect, and drive order fulfillment formats in an increasingly omnichannel retail environment
- Improvements to data security that ease consumer fears about having their personal information stolen while shopping online
To find out more, purchase Global Food E-Commerce. And don't miss our companion report Online Grocery Shopping in the U.S., 2nd Edition.
About the Report: Global Food E-Commerce
This Packaged Facts report covers the scope, size, and growth of the global food e-commerce (i.e., online grocery, or e-grocery) market including key trends in major regions and national markets. Historical data are provided for 2013 and 2018 with forecasts for 2023 and 2028. Year by year historical market volatility is also addressed. Data are provided in dollar value. Also included is an analysis of the industry key players and their competitive strategies.
Food e-commerce sales are broken out for the following regions and countries:
- North America (US and Canada)
- Western & Eastern Europe (UK, Germany, and France)
- Asia/Pacific (China, Japan, South Korea, India)
- Latin America
- Africa/Mideast
